Headlines and Titles of Works

Q. Good morning! We’re wondering what to do with the word “but” on the front cover of our newest release: “Present, but Not Counted.” Is it acceptable to cap “But” on the front cover because it looks better than a lowercase “but”? The title in the running heads is in small caps, so no issue there. Citations and references to this title would of course use a lowercase b, but is there a rule about cover text? Or do we have some liberty? Thank you very much.

Q. How should one style the title of a work in a discussion not of that work, but of its title. As an example, consider the following sentence:

The novel’s title, “Pride and Prejudice,” refers to a pair of traits seen in all of its characters.

Should the title be set in roman and within quotation marks because it is a phrase being mentioned (rather than used)? Or does the fact that it IS a title prevail, so that it should be italicized and without quotation marks? Or perhaps some tertium—or even quartum—quid? My sense is that because in that sentence its referent is not Austen’s book itself but the character flaws that recur in its plot, the italics would be inappropriate. Do I have that right?

Q. In the headline “Rack ’em Up and Play,” would Chicago support ’em or ’Em? (It’s for an article about a billiards-themed mobile game. We follow Chicago, so our headlines are always in title case. And we have a casual style, hence the contraction.) I’m consumed by indecision. On the one hand, ’Em is technically a pronoun, standing in for Them, and pronouns regardless of length are capitalized in headlines. On the other, I get stuck on the fact that the initial letter of the full word is what would be capitalized, and that initial letter is removed by the contraction. No initial letter, no capital? Aesthetically the lowercase option looks better to me, but other colleagues have said lowercase looks like a mistake to them. Help!

Q. Hello. Looking for a bit of clarification on headings with parentheses. Should we avoid them? If parentheses are used, what is the proper way to use them in headline style? For example, is “Your Guide to College (And Beyond!)” the correct way to list this chapter title/heading? Thank you.

Q. Would it be “the Color Purple musical” or “The Color Purple musical”?

Q. Is it correct to italicize the word “Titanic” when referring to the movie, or do the italics of a ship name and movie title cancel each other out (assuming quotation marks don’t get involved)? Thanks!

Q. If the words of a book title are lowercased, do you uppercase them in the bibliography? The CMOS standard for capitalizing the words of a book title in the bibliography are, by and large, the standard of most publishers. So, if a publication veers from that, do you retain the original way of capitalizing (or not) the title? Or do you change it?

Q. Why are prepositions (and other such words) lowercase in titles in Chicago style (per CMOS 8.159)?

Q. How should the phrase “out of” be capitalized in a title or heading?

Q. CMOS 14.195 explains how to include the headline names of regular columns or features in a footnote citation, but how should they appear if mentioned in the main text: italicized, in quotes, or roman? Thanks!